07. Quiz: KPIs

Quiz: KPIs

A primary KPI is the most central activity you are measuring. Review some examples of primary KPIs below. Examples of KPI's include: Marketing ROI, Number of Incremental Sales, Number of Leads, Net Promoter Score, Email Engagement Score.

KPI

BambooHR’s marketing objective is to generate 100 sales of $10K hosted software licenses from consumer product goods companies in Q4 of this year.

What is their primary KPI?
SOLUTION: Number of license sales to consumer product goods companies

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